Woman in a red dress sitting in a wooden chair against a large pink circular backdrop 
meet the face behind the brand.

ABOUT

MY PHILOSOPHY

I believe human brands

connect with human beings.

A LETTER FROM THE FOUNDER:

Too often, I have noticed a crucial missing piece in the business world—we have sacrificed human connection and authenticity for the sake of efficiency and sales.

Everyone is trying to “stand out” but they end up conforming to a sea of sameness because they don’t understand their unique essence.

I’m here to change that.

I believe the more genuinely we can remove our public masks and pour our whole human selves into our brands and online presence, the more light we can shine into a world that so often seems to fall into darkness.

There is so much power in radical authenticity. And by simply showing up as our most authentic selves, despite everything that society tells us we should or should not be, we have the power to change the narrative, starting with ourselves.

We get to carve out our own paths. We get to be the ones to write our own story, and tell the world who we really are. Because, not only is that freedom, but it is true personal power.

Now, it’s our time to reclaim it.

Black background with dark gray cursive text reading “xo, Daniela.”

MEET THE FOUNDER

𓁹

MEET THE FOUNDER 𓁹

Multidimensional Artist.

☉ Aries, ☾ Leo, ↑ Aquarius. Human Design 4/6 Splenic Projector. Modern Mystic meets Astrological Architect. Soul Seer + Intuitive Coach + Brand Alchemist. Creative Powerhouse + Director. Singer-Songwriter, Poet, Empath. Star Seed. 

Very possibly an alien.
Woman in a vibrant pink patterned dress posing against a red circular backdrop
Woman in a red hat and patterned blouse posing in front of a large red circular backdrop.
Portrait of a woman wearing a wide-brimmed pink hat and red patterned dress in front of a large red circle

𓁹

MEET DANIELA WEST.

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I know there is so much more beauty and depth in this world than what mainstream media likes to feed us.

That’s why I love to guide you with spiritually-rooted brand coaching and design to help illuminate your own inner blueprint to showcase your true voice and gifts.

Laptop displaying a colorful “How It Works” webpage balanced on wooden blocks against white curtains.

✶

BECAUSE THIS WORLD NEEDS MORE truth, NOT MORE FILTERS.

get a new website ⟶
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I believe it’s up to people like us—the lightworkers, artists, healers, trailblazers—to show the world that there is so much more left in humanity than just TikTok filters and emojis.

That’s why I do what I do.

To empower you to break away from superficial trends, show the world your divine gifts, and stand out as the incredible and unique human being that you are.

Woman in a red dress, sunglasses, red flower hair accessory, and white sandals standing in front of a pink circular backdrop

After all, we’re all just human beings,
being human, aren’t we?
Let that be enough.

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MY MISSION

My goal is to empower you.

To evolve into your highest self.

To tap into your limitless potential.

To discover your inner power and let it be deeply felt through everything that you do.

And most of all, to expand your universe in ways you never even thought were possible.

work with me

〰️

let's make magic

〰️

work with me 〰️ let's make magic 〰️

get brand coaching ⟶
get a new website ⟶
publish with us ⟶

FUN FACTS

GET TO KNOW ME

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Woman in a denim jacket and striped jeans sitting in a red armchair with a white pillow, wearing tan platform boots
Woman wearing a red wide-brimmed hat and patterned red dress in front of a pink circular backdrop 
let’s play 10 (ish) questions.
  • Tabby and white cat peeking out from crumpled newspaper

    Meet Freddy (named after Freddy Mercury). Why? Because they're both loveable divas. He travels everywhere with me, and I can't imagine life without him.

    THE LOVE OF MY LIFE

  • I once dated a guy who said I wasn't pretty enough to be a model. Shortly after, I told him to fuck off, dumped his ass, and went on to launch my own business. I became the model, because I told myself I could. So I did.

    TELL US A STORY THAT SHOWS WHO YOU ARE

  • ☉ Sun in Aries, ☾ Moon in Leo , and ↑ Aquarius rising (so I’m basically a fiery alien).

    MY BIRTH CHART

  • Splenic Projector 4/6. I've learned the power of my relationships, and to always, aaaalways trust my gut.

    MY HUMAN DESIGN

  • ENFP, baby! We're kind of the best lol.

    MY MEYERS-BRIGGS

  • I was born in Alexandria, VA (USA) but have moved around quite a lot since my early 20’s, and traveled to over 30 countries. I’ve lived in Spain, Israel, Mexico, and several states in the US.

    MY BIRTH PLACE

  • I have so many interests, but I absolutely love music, singing, photography, writing, poetry, Latin dance, learning languages, travel, and connecting with people from all over the world.

    MY PASSIONS

  • Definitely to go skydiving! I’m an adrenaline junkie for sure (it's the Aries in me). #2 would be to audition for The Voice.

    BUCKET LIST

  • To become an opera singer and move people to tears with my voice (wow, I guess I was a pretty deep kid).

    MY CHILDHOOD DREAM

  • I have a knack for accents and I speak fluent Spanish. Also understand some Portuguese, Italian, French, Catalan, Galician, and Hebrew. I used to dream of becoming an interpreter for the U.N.

    COMO SE DICE?

  • Graduating at the top of my class earning my international M.A. degree in Organizational Leadership & Nonprofit Management from The Hebrew University of Jerusalem. The program really inspired me to later go into entrepreneurship.

    MY PROUDEST ACHIEVEMENT

  • I'm a nomadic soul and started traveling at age 15 to do a volunteer service trip in Honduras. Then to Nicaragua at age 19. Then a semester abroad in Spain at age 20. Today, I've lived in 4 countries and visited at least 30. And the journey continues.

    SOMETHING SURPRISING ABOUT ME

  • So my musical vibe is anything with soul—r&b, blues, jazz, latin. I've also been known to surprise people on the dance floor whenever I reveal my salsa dancing skills ;)

    MY MUSIC INSPIRATION

DIVE DEEPER

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MY STORY

Often what I’ve discovered is that peoples’ childhood trauma ends up fueling their passions and purpose later on in life.

In other words, your deepest pain often becomes your biggest motivator.

At least, it is for me.

My story is a tale of growing up in a chaotic, strict, suppressive religious cult which did not encourage me to be myself in any way if I was not conforming to the group mentality.

Growing up, I witnessed and experienced several forms of abuse in my own family — drug addiction, mental health illnesses, sexual abuse,  violence, emotional neglect, religious trauma — all of which left me feeling alone, afraid, and voiceless within my own home.

I spent most of my days hiding in my room, locking my door and escaping into my own imagination, dreaming of brighter days and worlds filled with beauty rather than pain.

On top of that, I struggled with the confusion and pain of being bullied by my closest group of friends, along with my parents’ divorce when I was at the deeply insecure age of 13.

My reality and sense of self completely shattered.

With no one I felt safe enough to open up to about my difficult home life, I ended up turning to the digital world for safety and connection. 

At age 14, I started my own blog. It was the first time I had found a safe space for self-expression. Something that was uniquely mine.

My first taste of freedom.

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my why

Since I grew up feeling unsafe to freely express myself and use my voice, I am now able to use this experience as my personal fuel towards empowering you to step into your true self and use your voice in the way that it was uniquely designed for you.

I do this work because I don’t ever want someone to feel the way that I did growing up—scared, lost, unsupported, powerless, invisible. Unworthy of being seen or heard.

This conviction is now what fuels everything I teach and create.

𓁹

𓁹

I’M ALL ABOUT:

WHAT I VALUE

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✶

01

SPIRIT & STYLE

Spirituality, but make it fashion.

Personal style is my jam and I love finding ways to combine it with spiritual modalities like astrology and the healing arts. I’m all about breaking rules and creating your own path, which comes out in my design and personal style. I believe trends are for sheep. I’m here to help you embody your inner lion and become the leader of the pack.

Black and white photograph of a person in a flowing dress reaching upward under a cloudy sky.

02

FREEDOM & EXPLORATION

Set yourself free.

I’m a personal development junkie and am fascinated by the concept of identity and discovering who we are at our core. I believe that exploring the deepest parts of ourselves and learning to accept all of it is the key to unlocking our true power. And there is nothing more freeing than that.

A woman in a striped dress poses with her eyes closed, standing indoors near a wall with a window in the background.

✶

03

SELF-MASTERY & EXPRESSION

You are your greatest work of art.

I consider myself an eternal student of humanity, and I feel devoted to learning my own self-mastery. This includes things like setting boundaries, voicing my needs and desires, and discovering my personal power. But what it really boils down to is learning how to love yourself at your core, and treating yourself like the beautiful goddess that you are. When you start there, others will follow suit.

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✶

WORDS I LIVE BY

I CHOOSE TO

EMBRACE:

  • Checkmark inside a circle icon

    Love vs. Fear

    We live in a world that is largely fear-based, and I’m committed to deconditioning and detaching from all patterns that no longer allow for my greatest unfolding of self. Of course, letting go is easier said than done. But if we want to embody our highest selves, if we want to truly evolve in the way that we are meant to, then we must be committed to a path of love over fear.

  • check mark inside a circular outline icon

    Light vs. Dark

    Let’s face it—we live on a very challenging planet. Although it is important to embrace the duality of this world, and accept both the light and the dark as part of our human existence, we cannot be fully whole without the acceptance and integration of both. There are times when we will need to bravely allow our shadow to surface in order to heal it. This process of shadow work is what will allow us to shine even brighter in the long-run, and inspire others to do the same.

  • Black check mark inside a circle icon.

    Expression vs. Conformity

    I’ve spent far too many years shrinking myself for other peoples’ comfort only to realize that I was never allowing myself to show the world the real me. I was wearing a mask. And I never felt fully accepted until I started to learn how to accept myself. Trying to fit into other peoples’ standards was a clear path to despair—total disconnection from myself. Now, I choose to self-express and let my uniqueness shine, and I want to help you do the same.

MY WORK

𓁹

MY WORK 𓁹

IN THE SPOTLIGHT

I’VE BEEN FEATURED ACROSS PLATFORMS such as:

LIGHTS, CAMERA, ACTION.
articles

FEATURED MEDIA

Woman in a bright red dress sitting in a wicker chair against a dark background 
How Self-Awareness is Your Key to Freedom — Thrive Global
Life and Work with Daniela Pelton — Voyage Phoenix
Meet Daniela Pelton | The Early Days: Why did you start a business — ShoutoutArizona
Meet Daniela West: From idea to execution (2026) & Meet Daniela Pelton: The story of your mission (2022) — Canvas Rebel
The Best Yoga Web Designs — DesignRush
Internet Gems: Modern Website Inspiration — ilovecreatives
Showcase Your Voice with Daniela Pelton — Make it Visible Podcast Episode with Michelle Kuei
4 Building Blocks of Personal Branding — Your Aesthetic Style
50 New Example Squarespace Websites Designed by Square Secrets™️ Students: 2020 + 2021 —  Paige Brunton
CLIENT experiences
word on the street

RAVE REVIEWS

CLIENT experiences
  • A smiling woman standing on a beach with her hand on her chest, wearing a lace top and jewelry, with windblown hair and a scenic background.

    "I don't even have the words for how thrilled I am with my new website and brand, which have significantly helped me reach my first 6-figure year! Within just a couple of weeks of launching the site, I already made back my investment. Daniela has a gift in helping you translate your purpose into a tangible product, and is truly magical in her work."

    🌹 🌹 🌹

    —Christa, Leadership Coach & Speaker, christadaviscoaching.com

  • Silhouette of a person taking a mirror selfie in front of long curtains, with their hand making a gesture and a surfboard leaning against the wall.

    "I love my new website with a fiery passion and it is now attracting my ideal clients. Daniela is absolutely dominating her zone of genius and I expect to see even greater things from her in the future. I can say with confidence that she will wow you."

    🥀 🥀 🥀

    —Tasnia B., Founder and Copywriter at The Copy Witch, thecopywitch.com

  • A smiling woman with shoulder-length wavy hair, wearing a black top and layered necklaces, standing against a textured wall.

    “My new brand and website are stunning. The entire experience working with Daniela was beyond what I could have imagined. She is so invested in her clients and her ability to make that human connection and visualize their ideas is absolute perfection. Now I carry myself with a new level of confidence in the work I do because of the beautiful clarity that has come from this rebrand.”

    𓆙 𓆙 𓆙

    —Jenn R., Executive Coach, jennrahecoaching.com

  • A woman with curly hair standing outdoors in a desert landscape, smiling, wearing a dark dress with long sleeves and accessories.

    "Daniela is extremely professional and above and beyond what I expected. My website wouldn’t be what it is without her! I feel so much more confident now that my site feels like me but 10,000 times more luxurious. Thank you!!"

    🥀 🥀 🥀

    —Bethany H., Intuitive Coach & Spiritual Guide, bethanyheals.com

  • Person wearing a loose white shirt with rolled-up sleeves, standing near a plain wall.

    "The entire experience blew my expectations out of the water. If you're considering working with her, just do it."

    🌹 🌹 🌹

    —Tasnia B., Founder and Copywriter at The Copy Witch, thecopywitch.com

  • Young woman with shoulder-length hair smiling at the camera, wearing a knit sweater, with her hand resting on her head, in front of a plain wall.

    "It would have taken me years to gain this much clarity around my business. I'm so grateful for all that I've learned from Daniela."

    𓆙 𓆙 𓆙

    —Barbara S., Yoga & Meditation Teacher, barbarasunchaser.com

  • Smiling blonde woman in a black shirt posing for a portrait

    "Daniela was a dream to work with and all-around incredible person! She is a very intuitive, brilliant creative who truly listens and brings to life everything you feel in your heart. She helped me go deeper into my "why" when I couldn't find the words myself. Now, I feel so much more confident in what I share!!!!"

    🥀 🥀 🥀

    —Laura, Yoga Teacher Trainer, Coach, & Author

  • Smiling Asian woman with long brown hair wearing a black lace top and necklace outdoors

    “Working with Daniela has been very fun! Not to mention personality, creativity, professionalism, and talent. Everything she put together for me visually was perfect. And OMG I have goosebumps about my new website! Just within the first two weeks after the launch, I signed two new clients just from my website!”

    🌹 🌹 🌹

    —Michelle, Coach, Speaker, Author, elevatelifecoaching.org

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let's TEAM UP.

PARTNER WITH ME

Interested in collaborating with me? Get in touch and tell me more.

get in touch ⟶